The Hog Ring

Auto Upholstery Community

Archives for May 2012

Shop Profile: Edge Automotive Interiors

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Anyone who thinks that auto upholstery is a dying trade needs to check out Edge Automotive Interiors and meet the 26-year-old trimmer behind it, Stephen Palmer. He's only been in the trade four four years, but his work is that of a seasoned pro. With expert craftsmanship, cutting-edge designs and an impeccable attention to detail, Stephen is quickly making a name for himself … [Read more...] about Shop Profile: Edge Automotive Interiors

In Memory of Nat Danas: 1922-2012

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The Hog Ring is saddened by the passing of Nat Danas – a pioneer, leader and role model to many in the auto trim industry. Founder of the National Association of Auto Trim Shops and Auto Trim and Restyling News, Danas dedicated his life to building a strong and connected community of auto trimmers. His accomplishments and contributions to our industry are far too many to list … [Read more...] about In Memory of Nat Danas: 1922-2012

Building Brand Awareness for Your Shop

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We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop