Does your auto trim shop have a slogan? If not, maybe it should. According to Business News Daily, “[I]f there’s a lot of competition in your market, a good slogan could be the thing that separates you from the competition.” It helps build brand awareness and communicates what you’re all about.
Many of our industry suppliers already use slogans. It’s mostly independent auto trim shops that don’t. So let’s use the comments section of this blog post to share our slogans, as well as some of the best ones we’ve heard.
Industry Slogans
Our suppliers’ slogans range from the boring to the catchy and creative.
SMS Auto Fabrics, for instance, claims to be: “An Unmatched Auto Upholstery Inventor”.
While that may be true, their slogan is boring and lacks character. And to me, at least, isn’t memorable at all.
Katzkin leathers, on the other hand, encourages its customers to “Express. Transform. Drive.”
That sounds exciting; and makes me wonder how a Katzkin cover can transform my car’s interior to something spectacular.
However, my favorite slogan comes from Electron Tops. They proudly state “Our Reputation is Tops…”
It’s funny, catchy and straight to the point. What more could you ask for in a slogan?
Effective Slogans
The best slogans are those that clearly communicate what you do in a way that people will remember.
According to Tom Fauls, Associate Professor of Advertising at Boston University’s College of Communication: “Your slogan should express to people why they should care about your business. While memorable and clever slogans are good, they are not effective if they are not relevant to what you do.”
Fauls believes that the trick to creating a good slogan is to pinpoint what makes your business special and communicate that message in a clear and simple way.
Your input: Does your auto trim shop have a slogan? If so, share it with us in the comments section below. If you don’t have one, maybe you’ve heard one that’s really great (or horrible). Share that too. We can learn from each other’s successes and mistakes.
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“Some companies sit on their seats, but we STAND BEHIND ours!” – works for a warranty slogan.
A friend of mine came up with it, now its on all my business cards “You Rip’em, I Stitch’em”
Our Front sign and cards read ” Its what’s on the inside that matters” We have been working on our branding over the last few years and they say that we should all have a TAG line that sticks into someones head when they think of our service!
Great web site, very interesting, diverse and informative.
My slogan is; “We cover everything”
Since they call interiors guts around here, my slogan was “We hate your guts”
“From Airplanes to Zambonies,” we do ’em all
Ours is WE COVER IT ALL
From EDs Auto Upholstery
Austin Tx
“We keep your car in stiches”
With a car laughing with tears coming from headlights
BRAGGS upholstery = “quality to BRAGG about”
“Because it’s what’s on the inside that counts”
if your auto is not becoming to you then you ought to be coming to us
if your auto is not becoming to you then you auto be coming to us
We say “Sewn to be shown”
Creative names are almost a requirement, these days. I am manly a marine upholsterer, do a few cars couple times a year, mainly pre 1930. . My name of my Company and slogan are the same. I don’t advertise word of mouth and appt only. .
Uph Yoars
Marine Restoration
Vintage Car Top Fabrication
CTM Auto Upholstery
Vision. Design. Craftsmanship
is ours 🙂
Here is my slogan
“Live in a luxury”
Our slogan for almost 27 years is
“Don’t Worry., We can save your hide”!!
We have been doing custom refinishing, panel replacements, and full interior restorations, Top to bottom. And now large tractor trailer customizations.
off the upholstery subject …but I always thought was funny …septic tank pumping company .”..We are #1 in #2″