Today, more than ever before, new car buyers are willing to spend extra cash to improve and upgrade their vehicle interiors. In fact, a new survey by research and consulting firm AutoPacifica shows that of the 10 most in-demand car features, five are interior related and the top two are seat specific. … [Read more...] about Survey Highlights In-Demand Car Features
Industry Trends & Reports
Relax, the Leather Industry is Not Dying
Despite endless industry chatter about leather alternatives and bio-based fabrics, demand for hides shows no signs of letting up. In fact, it’s growing. … [Read more...] about Relax, the Leather Industry is Not Dying
Can You Tell Real and Fake Leather Apart?
As auto upholsterers, we can easily tell the difference between genuine leather and synthetic leather, which automakers often call "leatherette." However, a new report by J.D. Power & Associates reveals that a lot of car owners can’t. … [Read more...] about Can You Tell Real and Fake Leather Apart?
Lines Blur When Affordable Cars Go Luxury
While speaking at the 2015 WardsAuto Interiors Conference last month in Dearborn, Michigan, Adam Bernard of General Motors addressed the auto industry's changing perception of luxury interiors. His comments provided insight on a trend that auto upholsterers have long noticed: Affordable cars are increasingly being manufactured with higher-quality materials – especially on … [Read more...] about Lines Blur When Affordable Cars Go Luxury
Recaro Wants to Take Over the World
Remember when Recaro was a brand of aftermarket car seat that was only known in racing circles? Well, that's not the case any more. Over the last 10 years, the company has grown to become a household name, and its products are now featured in a range of straight-from-the-factory vehicles — some of which aren't even legit sports cars. The Detroit News recently published an … [Read more...] about Recaro Wants to Take Over the World
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