The Hog Ring

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Industry Trends & Reports

Britain’s Odd Obsession with Convertibles

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While America has experienced a sharp drop in demand for convertible cars, Britain's market continues to grow. This, of course, is odd given how much worse weather is for topless motoring in the UK. Even more odd is the fact that most British convertible owners never even drop their tops. A recent study conducted by Audi found that Brits buy soft-top cars for an entirely … [Read more...] about Britain’s Odd Obsession with Convertibles

It’s About Time Car Interiors Matter

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Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter

U.S. Convertible Sales Continue to Drop

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Late last year Naseem wrote an article titled “Where Have all the Ragtops Gone?” – which called attention to America’s waning interest in convertible cars. Given the recent uptick in car sales, we expected that the demand for topless cars would increase. However, Smart Money Magazine reports that’s not the case at all. In fact, the situation has only gotten worse. … [Read more...] about U.S. Convertible Sales Continue to Drop