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Is Auto Trim a Multidisciplinary Craft?

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Innovation and design website Humans Invent recently published an interesting article titled "Crafting the world’s best car interiors". The article is about Bentley and the meticulous detail it infuses into every step of the design process. While that's interesting, it's not the best part of the article. What is - is how Peter Cullum-Kenyon, Bentley’s color and trim manager, … [Read more...] about Is Auto Trim a Multidisciplinary Craft?

Auto Trimmers Sharing Lessons

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Wisdom often comes from experience, and a lot of the times those experiences are bad. That’s why when a person, who I consider wise, says “take it from me,” I pay attention. You see, learning the hard way is sometimes the best lesson. Call it a blessing in disguise, but screwing up leaves us with a valuable lesson learned that we won’t soon forget or repeat. In fact, the … [Read more...] about Auto Trimmers Sharing Lessons

Does Your Trim Shop Have a Slogan?

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Does your auto trim shop have a slogan? If not, maybe it should. According to Business News Daily, "[I]f there's a lot of competition in your market, a good slogan could be the thing that separates you from the competition." It helps build brand awareness and communicates what you're all about. Many of our industry suppliers already use slogans. It's mostly independent auto … [Read more...] about Does Your Trim Shop Have a Slogan?

The Problem With DIY Upholstery

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Ever have a customer come to your shop with a project that he first tried to do himself, only to wind up butchering it instead? It's usually pretty funny. More often than not, the materials are subpar, the craftsmanship is shoddy and the mistakes are amateur - all, of course, for good reason. While there certainly is no shame in trying, I've always wondered what it is about … [Read more...] about The Problem With DIY Upholstery