The Hog Ring

Auto Upholstery Community

Business Tips

TQM & Word-of-Mouth Marketing

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Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless.  However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing

How to Upsell Your Customers

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Harry Weimann, auto trim shop owner and Director of Education at WyoTech, is at it again - publishing "Interior Insights: How to Upsell Your Classic Car & Truck Customers" in this month's issue of Hotrod & Restoration. The article is a quick read and chock-full of insights and advice based on years of experience. It's also a follow up to his last piece, "How to Expand … [Read more...] about How to Upsell Your Customers

Does Your Trim Shop Have a Slogan?

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Does your auto trim shop have a slogan? If not, maybe it should. According to Business News Daily, "[I]f there's a lot of competition in your market, a good slogan could be the thing that separates you from the competition." It helps build brand awareness and communicates what you're all about. Many of our industry suppliers already use slogans. It's mostly independent auto … [Read more...] about Does Your Trim Shop Have a Slogan?