The Haartz Corporation, the world’s leading manufacturer of convertible top fabric and interior materials, announced on Monday the formation of a joint venture with the Minth Group, a leading supplier of vehicle trim and components in China. The new company, Haartz-Minth (Ningbo) Automotive Ltd., will be based in China and manufacture automotive interior surface materials for … [Read more...] about Haartz Announces New Venture in China
Haartz Corporation
GM Once Experimented with Fashion Tops
In 1961, General Motors sought to differentiate itself from the competition by offering fashionable convertible tops in a variety of patterns, including polka dots, houndstooth and even floral print. … [Read more...] about GM Once Experimented with Fashion Tops
Haartz Care Guide: Cloth Convertible Tops
It’s not enough to sell and install convertible tops. Auto upholstery shops that want to distinguish themselves as convertible top experts should also teach customers how to care for their new tops and even sell products, like RaggTopp Cleaner and Protectant, to help them do just that. … [Read more...] about Haartz Care Guide: Cloth Convertible Tops
Haartz Introduces Custom Weave Tops
In 2012, we reported that The Haartz Corporation was experimenting with technology that would allow automakers in the future to create convertible soft tops with custom woven patterns — an industry first that could revolutionize vehicle aesthetics. Well, the future is here, as the public can now purchase a 2016 Mini Cooper with a Union Jack woven into its convertible soft … [Read more...] about Haartz Introduces Custom Weave Tops
Haartz Corporation: A Legacy of Innovation
The Haartz Corporation has great news to share this month — including the introduction of an all-new tonneau cover material and an award by the Classic Car Club of America for its legacy of innovation. … [Read more...] about Haartz Corporation: A Legacy of Innovation
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