Today, more than ever before, new car buyers are willing to spend extra cash to improve and upgrade their vehicle interiors. In fact, a new survey by research and consulting firm AutoPacifica shows that of the 10 most in-demand car features, five are interior related and the top two are seat specific. … [Read more...] about Survey Highlights In-Demand Car Features
Better Business
Understanding Auto Business Insurance
Just because your auto upholstery shop is insured doesn’t mean your covered for everything. To protect your business from potential losses and liabilities, you need to now exactly what your policy includes and take steps to ensure that it’s exactly what you need. Otherwise, you’re setting yourself up to fail. … [Read more...] about Understanding Auto Business Insurance
Your Upholstery Shop Needs a Commercial
Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over. Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it! … [Read more...] about Your Upholstery Shop Needs a Commercial
Attention Shops that Accept Credit Cards…
If your auto upholstery shop accepts credit card payments, listen up. Starting Oct. 1, businesses that haven’t yet switched from old credit card terminals that process vulnerable magnetic strip cards to new credit card terminals that process more secure chip cards will be held liable for all fraudulent charges. … [Read more...] about Attention Shops that Accept Credit Cards…
8 Ways to Deal With Bad Online Reviews
No auto upholsterer is above making the occasional mistake. After all, we are human. In most cases, we prefer to handle these incidents privately — reaching an understanding with affected customers that leaves them satisfied and prevents harm to our reputations. But in today's digital age, where disgruntled customers are turning to websites like Yelp, Angie's … [Read more...] about 8 Ways to Deal With Bad Online Reviews
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