Not every tool you own needs to be a Snap-On, Matco or Craftsman. Sometimes a cheap, average-quality tool will do just fine. However, there are some tools that no auto upholstery shop can afford to skimp on. In some cases, they may be expensive – but they’re necessary because we depend on them to make our work more efficient and effective. … [Read more...] about 10 Tools Your Shop Shouldn’t Skimp On
Better Business
Trimming Cars in Designer Fabrics
There’s a growing subculture among auto enthusiasts that could affect the types of materials your trim shop carries. Folks, who have expensive taste, are incorporating high-end designer fabrics in the their vehicles' interiors. Inspired by the look and feel of designer-brand handbags, these people are asking auto trim shops to upholster their cars in Gucci, Fendi, Burberry and … [Read more...] about Trimming Cars in Designer Fabrics
10 Tips to Facebook Market Your Trim Shop
So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop
Customers Demand Better Interiors
Long gone are the days when people bought cars just because they looked good. The Associated Press has published an interesting article about how the quality of car interiors is playing a bigger role in customers’ buying decisions – leading many automakers to improve their comfort, design and technological sophistication. … [Read more...] about Customers Demand Better Interiors
Car Clubs and Shows Can Help Your Shop
Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop
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