In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
Business Tips
3 Ways Trim Shops Avoid Slow Season
For many auto upholstery shops, winter is a slow season. Cold weather keeps customers away and the added expenses of Christmas limit their ability to splurge on cosmetic fixes to their cars. Still, there are ways to ensure that your auto upholstery business doesn’t ground to a halt – but you’ll need to plan ahead (like right now!) … [Read more...] about 3 Ways Trim Shops Avoid Slow Season
5 Ways to Handle Difficult Customers
We’ve all experienced difficult customers before. You know the type – they complain about your prices; drop by everyday to “see how things are coming along”; nitpick on your work before the job is even finished; and - even after you meet all of their requirements – still aren’t satisfied. Fortunately, there are ways to handle difficult customers. Here are the … [Read more...] about 5 Ways to Handle Difficult Customers
5 Things to Give Customers for Free
You didn’t open an auto trim shop to give your services away for free. But there are five things that you can offer your customers – free of charge – that would improve your customer service and encourage them to keep coming back. Best of all, it’ll cost you next to nothing. … [Read more...] about 5 Things to Give Customers for Free
Car Clubs and Shows Can Help Your Shop
Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop
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