Audi’s New Feature Lets You Play Video Games in Traffic

So much for keeping our eyes on the road.

Audi just announced it’s adding the AirConsole gaming platform to select models, allowing passengers — and let’s be honest, possibly some drivers — to turn their commutes into mobile gaming sessions. The new feature is part of Audi’s ongoing effort to expand its in-car infotainment options, though it’s sure to raise a few eyebrows among safety advocates.

According to Audi’s press release, AirConsole is now available in models like the A5, Q5, A6, A6 e-tron, and Q6 e-tron — basically anything with the brand’s Android-based infotainment system. The games are played right on the MMI touchscreen or the MMI passenger display, and smartphones serve as controllers via a simple QR code scan.

Audi says this turns “every ride into a gaming experience.” We’re not sure if that’s exciting or terrifying.

Fun for the Whole Family (Except Maybe the Driver)

Don’t worry — Audi promises that while the car is moving, only the passenger display can be used for gameplay. “Dynamic privacy mode ensures that distracting content is not visible to the driver,” the automaker says. Though, anyone who games knows that you don’t have to be playing to be distracted.

Passengers will have access to a growing library of games, ranging from party staples like UNO Car Party! to classics like Who Wants to Be a Millionaire?. In a collaboration with Mattel, Audi also scored an exclusive: Pictionary Car Party, a reimagined version of the drawing game, will be available only to Audi drivers until the end of 2025.

It’s all part of Audi’s push to create a “comprehensive digital ecosystem” inside the car, which also includes streaming services (Spotify, YouTube, DAZN), news apps, and more — all housed within the Audi Application Store.

Great for Passengers. But for Drivers?

Let’s not kid ourselves — it’s a neat feature for road-tripping families or anyone stuck waiting in a parked car. And when used responsibly, it could definitely help pass the time.

But it’s hard not to raise an eyebrow. At a time when automakers are under pressure to reduce driver distraction, the idea of turning vehicles into entertainment hubs — complete with collaborative gaming — feels a bit contradictory.

Still, there’s no stopping the tech. As Audi puts it, this is about “seamless integration into everyday digital life.”

Let’s just hope drivers keep their eyes and attention on the road.