Jeep enthusiasts from across the Southeastern United States flocked to Pigeon Forge, Tennessee, earlier this month for the annual Great Smoky Mountain Jeep Invasion, a three-day celebration of off-road adventure, aftermarket accessories and automotive craftsmanship — and you better believe LEATHER CRAFT was there!
LEATHER CRAFT, a premium automotive interior company, and Tennessee Customz, a full-service stylization and customization shop, partnered on an exhibit to highlight how rugged performance and refined style can go hand in hand.
Tennessee Customz unveiled its latest off-road-ready Jeep, outfitted with a fully customized leather interior by LEATHER CRAFT. The build gave attendees a firsthand look at how luxury-level upholstery can elevate trail-tough vehicles without sacrificing durability.
At the booth, LEATHER CRAFT drew large crowds with demo seats, giveaways — including the always-popular Jeep rubber ducks — and even a surprise visit from a mischievous monkey who plopped himself onto a display seat to “test out” the leather. Much to everyone’s amusement, the upholstery passed with flying colors, proving its resilience against both man and beast.
The custom interior drew rave reviews from Jeep owners, many of whom were eager to add a personalized touch of leather to their own rigs. The showcase also reflected a growing trend at Jeep Invasion events: lifestyle brands teaming with performance builders to create vehicles that combine strength with sophistication.
Held August 21–23, 2025, this year’s Jeep Invasion once again underscored why the event has become a must-attend gathering for the off-road community. Given the strong turnout and overwhelmingly positive feedback, both LEATHER CRAFT and Tennessee Customz hinted that this won’t be their last collaboration.
For those who missed the Smoky Mountain event, the Jeep Invasion Club hosts similar gatherings year-round across the country. Keep an eye out for the next stop — and don’t be surprised if you see another LEATHER CRAFT–Tennessee Customz build turning heads both on the rocks and on the road.
Learn more about LEATHER CRAFT at leathercraft.pro. You can also follow them on Instagram, Facebook and YouTube.
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