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SEMA Show to Offer More Than 90 Education Sessions

October 19, 2026 by Naseem

The Hog Ring - SEMA Show to Offer More Than 90 Education Sessions

The 2026 SEMA Show will feature more than 90 education sessions covering business growth, technical training, leadership and emerging automotive technologies, giving automotive professionals plenty of opportunities to learn something new.

The SEMA Show Professional Education Program runs from November 3 to 5 at the Las Vegas Convention Center, alongside the annual trade show, which you definitely don’t want to miss.

Topics will range from day-to-day business management to advanced vehicle technology, with programming aimed at professionals across the automotive and powersports industries.

This year’s Professional Education Program will offer 10 tracks, with a long list of sessions for each:

  1. The ADAS Showcase
  2. FutureTech Studio
  3. Aftermarket Updates and Future Trends
  4. Emerging and Executive Leadership
  5. Inside the Shop
  6. Legislative and Regulatory
  7. Sales and Marketing
  8. Small-Business Strategy
  9. Talent Management
  10. Vehicle Technology

SEMA Vice President of Events Tom Gattuso said the program is intended to give attendees useful takeaways they can put to work after returning to their businesses.

“Time away from your business must deliver real value. The SEMA Show Education Program gives attendees practical insights and strategies they can apply immediately to make smarter decisions about where to invest and how to grow,” Gattuso said. “SEMA Education, combined with the opportunity to discover products and connect with suppliers, makes the Show an essential business-planning tool.”

Most SEMA Show education sessions are free and operate on a first-come, first-served basis. Some sessions require paid registration.

Attendees can review the schedule, select sessions and register for paid offerings through the show’s Show Planner tool.

The 2026 SEMA Show runs November 3-6 in Las Vegas, Nevada. For the complete education schedule and registration information, visit semashow.com/education. More information about the show is available at semashow.com.

Related Stories:

  • 2026 SEMA Show Registration Now Open
  • The Offspring and Jimmy Eat World to Headline SEMA Fest
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Filed Under: Archive, Seminars & Trade Shows Tagged With: 2026 SEMA Show, Auto Trim, Auto Upholstery, Car Interior, SEMA, Specialty Equipment Market Association

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