It's easy to understand why Alcantara is one of the most highly requested fabrics in the auto upholstery industry. It looks beautiful, feels soft, weighs little, is more stain and UV resistant than organic suede, and helps keep butts glued to car seats in tight turns. With a little care, it can stay that way too. … [Read more...] about How to Clean Alcantara Car Interiors
Why Ford Uses Clay to Design Car Seats
After a car seat is designed but before it’s ready for mass production, automakers turn to the old tradition of clay modeling to transform their illustration into a three-dimensional prototype. The following two videos take viewers inside Ford Motor Company’s clay-modeling department at its design studio in Cologne, Germany. Watch as their artists create a stunning clay … [Read more...] about Why Ford Uses Clay to Design Car Seats
Photo: Lambretta Sidecar Convertible Top
Italian motor scooter company Lambretta went out of business more than 40 years ago. However, its stylish scooters remain popular to this day with collectors across the globe who restore and customize them. … [Read more...] about Photo: Lambretta Sidecar Convertible Top
Every Day is Earth Day at Haartz
On this Earth Day we’re reminded of the environmental impact that vehicles have on the planet and honor those industry manufacturers and suppliers who take steps beyond what government regulators mandate to ensure a sustainable future for us all. … [Read more...] about Every Day is Earth Day at Haartz
Why Word-of-Mouth Marketing Matters
In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
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