In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
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Flashback: The Shift Knob Ashtray
With the exception of some luxury vehicles and optional "smoker's packages," you'd be hard pressed to find any new car equipped with an ashtray. However, things weren't always that way. In fact, for most of automotive history, ashtrays (and lighters) were standard fare in vehicle cabins. Some automakers and aftermarket manufacturers even went to great lengths to come up with … [Read more...] about Flashback: The Shift Knob Ashtray
Ward’s Picks Best Interiors of 2016
With its annual Interiors Conference just weeks away, WardsAuto has announced its list of the auto industry's "10 Best Interiors." Although last year affordable cars with spartan cabins dominated the lineup, this year the interiors selected are all decidedly upscale. … [Read more...] about Ward’s Picks Best Interiors of 2016
SEMA Opens Nominations for 35 Under 35
If you know a young, promising trimmer who is moving the auto upholstery industry in a new and exciting direction, consider nominating him or her for SEMA’s "35 Under 35." … [Read more...] about SEMA Opens Nominations for 35 Under 35
The Shop Prints Interview with VLF Trimmer
Pick up a copy of the May 2016 issue of The Shop magazine to read our exclusive interview with Dan Miller, the master trimmer behind the VLF Force 1's jaw-dropping interior. … [Read more...] about The Shop Prints Interview with VLF Trimmer
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