It may come as a surprise to some, but Dinamica is the leading microsuede among U.S. and European OEMs. Simply put, the world’s biggest and most elite automotive manufacturers choose Dinamica.
The good news is Apex Leather is now giving automotive trimmers more ways to include Dinamica in their own high-end interiors by expanding its aftermarket collection to 25 colors, including supercar brights and many of the classics.
What is Dinamica?
Introduced in 1997 by Italian manufacturer Miko s.r.l., Dinamica is a premium microsuede engineered from a combination of polyester microfiber and polyurethane. The result is a soft, suede-like material with exceptional strength, stretch, and industry-leading resistance to wear and fading. Developed specifically for demanding automotive applications, Dinamica is used across a wide range of interior surfaces, including seats, bolsters, armrests, steering wheels, door panels, headrests, consoles, and headliners.
‘Competition is good’
With Dinamica’s expansion into the automotive aftermarket, Jennifer Fedor, Vice President of Apex Leather, sees many benefits for trimmers. “Competition is good, especially when it leads to more options and greater value for the industry,” says Fedor. “OEM specifications can be extreme, especially for the high-end luxury sector. Dinamica has a nearly 30-year track record of producing superior microsuede, and we are proud to have the opportunity to bring this to our customers.”
Get Dinamica now at Apex Leather
The new Dinamica Collection from Apex Leather can be found here. Individual samples are available immediately, with new Dinamica books being released in January. Fedor is encouraging trimmers who have never used Dinamica to give it a try.
Apex is also gearing up for a huge 2027 and will be introducing new products on The Hog Ring in the coming months. “Stay tuned for leather and carpet news coming very soon; we promise something very special!” says Fedor.
To learn more about Apex Leather, visit their website. You can also follow them on Facebook and Instagram.
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