Remember when small family businesses like ours could only dream of producing and airing commercials? Well those days are over. Today, all you need is your smart phone’s video camera and a laptop computer to create a web commercial that can be uploaded to YouTube and viewed by thousands of potential customers. And, increasingly, more auto upholstery shops are realizing it! … [Read more...] about Your Upholstery Shop Needs a Commercial
Better Business
Attention Shops that Accept Credit Cards…
If your auto upholstery shop accepts credit card payments, listen up. Starting Oct. 1, businesses that haven’t yet switched from old credit card terminals that process vulnerable magnetic strip cards to new credit card terminals that process more secure chip cards will be held liable for all fraudulent charges. … [Read more...] about Attention Shops that Accept Credit Cards…
8 Ways to Deal With Bad Online Reviews
No auto upholsterer is above making the occasional mistake. After all, we are human. In most cases, we prefer to handle these incidents privately — reaching an understanding with affected customers that leaves them satisfied and prevents harm to our reputations. But in today's digital age, where disgruntled customers are turning to websites like Yelp, Angie's … [Read more...] about 8 Ways to Deal With Bad Online Reviews
Is Your Auto Upholstery Shop Insured?
If your auto upholstery business lacks adequate insurance coverage, you’re literally one fire or natural disaster away from total financial ruin. However, things don’t have to be that way. By researching insurance plans, securing adequate coverage and making sure your policy never lapses, you can protect your livelihood and customers’ cars at the same time. If you’re not … [Read more...] about Is Your Auto Upholstery Shop Insured?
Cashing in on Leather Seat Covers
A lot of auto upholstery shops sell and install leather seat covers manufactured by reputable companies like Alea Leather Specialist, Inc. However, most only cater to individual customers. To really cash in on the market, shops need to forge strong relationships with car dealerships. … [Read more...] about Cashing in on Leather Seat Covers
Recent Comments