Better Business

Billboard Advertising for Less than $100

February 19, 2012 By Naseem Muaddi

I recently found out that advertising my auto upholstery shop on a park bench would cost about $500 a month. I was so shocked that I didn’t even bother asking how much a traditional billboard would cost. Then I remembered a clever trick that I saw on a trip to Las Vegas last year. Businesses hired box trucks to drive up and down the strip with giant company ads on them. … [Read more...] about Billboard Advertising for Less than $100

Offering Auto Trim Gift Certificates

December 15, 2011 By Nadeem Muaddi

Tis the season for auto upholstery? Sure, why not? With Christmas quickly approaching, I’ve had several customers call my shop inquiring about repair or upgrade services to gift a loved one. On the surface this seems like the perfect gift, but I’ve noticed that after only a few minutes of talking with them, the reality of the situation changes their tone and the customers seem … [Read more...] about Offering Auto Trim Gift Certificates

5 Ways Trim Shops Get Paid on Time

November 27, 2011 By Nadeem Muaddi

There’s nothing more frustrating than a customer who won’t pay a bill on time. It’s inconsiderate at best and financially stifling at worst. While there’s no sure way to avoid tardy customers, you can take steps to limit the problem. Below are five of the best ways auto trim shops can get paid on time. … [Read more...] about 5 Ways Trim Shops Get Paid on Time

3 Ways Trim Shops Avoid Slow Season

October 28, 2011 By Nadeem Muaddi

For many auto upholstery shops, winter is a slow season. Cold weather keeps customers away and the added expenses of Christmas limit their ability to splurge on cosmetic fixes to their cars. Still, there are ways to ensure that your auto upholstery business doesn’t ground to a halt – but you’ll need to plan ahead (like right now!) … [Read more...] about 3 Ways Trim Shops Avoid Slow Season

Don’t Just Sell Repairs, Sell Comfort Too

October 24, 2011 By Nadeem Muaddi

While the rest of the world may not take men with ponytails seriously, Buick does. Which is why its 2012 Verano sedan features headrests that provide comfort and support for drivers who rock the dated look. Useful? My hair is too short to tell. Quirky? Definitely. But it's no gimmick. Buick says that it invested 1,000 hours into developing new headrests and seats because … [Read more...] about Don’t Just Sell Repairs, Sell Comfort Too