The Hog Ring

Auto Upholstery Community

Better Business

Does Your Trim Shop Have a Slogan?

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Does your auto trim shop have a slogan? If not, maybe it should. According to Business News Daily, "[I]f there's a lot of competition in your market, a good slogan could be the thing that separates you from the competition." It helps build brand awareness and communicates what you're all about. Many of our industry suppliers already use slogans. It's mostly independent auto … [Read more...] about Does Your Trim Shop Have a Slogan?

How to Expand Your Customer Base

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Harry Weimann, auto trim shop owner and Director of Education at WyoTech, published a great article in Hotrod & Restoration today titled "How to Expand Your Customer Base With New Products & Services." In it, he offers some solid advice on how to offer more services and grow your customer base, without overextending yourself or putting off regular customers. … [Read more...] about How to Expand Your Customer Base

How the Sun Can Ruin Car Upholstery

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Well, it's summer and you know what that means – headliners will fall, leather will crack and upholstery will fade. And, invariably, customers will ask, " Why?" Auto upholsterers, of course, already know the answer to that question. It's the sun. Explaining that to customers, however, can prove quite difficult. Thankfully, The Financial Express does a great job of explaining … [Read more...] about How the Sun Can Ruin Car Upholstery