Check out Chevy's teaser video for the 2014 Corvette C7. Not only is it shot in an auto upholstery shop, but Chevy proudly proclaims to honor our craft. … [Read more...] about Chevy Honors the Craft of Auto Upholstery
Rants & Raves
It’s About Time Car Interiors Matter
Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter
Ford Sets Off Mustang with Recaro Seats
When Ford’s engineers were designing the cabin for the 2013 Mustang Boss and Shelby Cobra GT500, they knew their GT bucket seats wouldn’t cut it. So they called upon legendary seating manufacturer Recaro for help. … [Read more...] about Ford Sets Off Mustang with Recaro Seats
No Ideal Solution to ‘Do Not Resew’ Tags
In March, The Hog Ring published an article titled "Warning: Do Not Resew This Cover" – which outlined Nissan's warning to auto trimmers that repairs to their seat covers could prevent seat-mounted airbags from deploying properly. Not surprisingly, the article raised a number of questions and concerns among our readers about issues of liability. … [Read more...] about No Ideal Solution to ‘Do Not Resew’ Tags
Is Auto Upholstery Under-Appreciated?
How often does this happen to you? A customer brings his project car to your auto upholstery shop wanting a full interior restoration, but has blown most of his budget on the body, paint and mechanics. Now, he wants to spend as little as possible for a showroom-quality interior. … [Read more...] about Is Auto Upholstery Under-Appreciated?
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