Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter
Rants & Raves
Ford Sets Off Mustang with Recaro Seats
When Ford’s engineers were designing the cabin for the 2013 Mustang Boss and Shelby Cobra GT500, they knew their GT bucket seats wouldn’t cut it. So they called upon legendary seating manufacturer Recaro for help. … [Read more...] about Ford Sets Off Mustang with Recaro Seats
No Ideal Solution to ‘Do Not Resew’ Tags
In March, The Hog Ring published an article titled "Warning: Do Not Resew This Cover" – which outlined Nissan's warning to auto trimmers that repairs to their seat covers could prevent seat-mounted airbags from deploying properly. Not surprisingly, the article raised a number of questions and concerns among our readers about issues of liability. … [Read more...] about No Ideal Solution to ‘Do Not Resew’ Tags
Is Auto Upholstery Under-Appreciated?
How often does this happen to you? A customer brings his project car to your auto upholstery shop wanting a full interior restoration, but has blown most of his budget on the body, paint and mechanics. Now, he wants to spend as little as possible for a showroom-quality interior. … [Read more...] about Is Auto Upholstery Under-Appreciated?
Start Charging What You’re Worth
It’s time to stop preparing estimates with the simplified formula of material + labor = price. The fact is, when customers come to our shops they are getting so much more than just material and labor. … [Read more...] about Start Charging What You’re Worth
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