We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop
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Get the Most Out of Your Business Cards
The business card has stood the test of time as one of the most effective marketing tools a company can employ. The reason is simple – it features your contact information, and is easy to carry and pass along. While most auto upholstery shops have the basics of a good business card down – shop name, slogan, phone number and address; there are other bits of information that can … [Read more...] about Get the Most Out of Your Business Cards
Is Auto Upholstery Under-Appreciated?
How often does this happen to you? A customer brings his project car to your auto upholstery shop wanting a full interior restoration, but has blown most of his budget on the body, paint and mechanics. Now, he wants to spend as little as possible for a showroom-quality interior. … [Read more...] about Is Auto Upholstery Under-Appreciated?
Harley-Davidson on the Nature of Leather
I found a tag attached to the bottom of a Harley-Davidson seat that a customer brought to my shop yesterday to be recovered. The message, which was about the nature of leather, was worded so well that I thought I’d share it. … [Read more...] about Harley-Davidson on the Nature of Leather
How to Upholster a Car Seat From Scratch
Check out this awesome guide on how to upholster a car seat from scratch, submitted by Brent Parker of Brent Parker Motor Trimming in Glenorie, Australia. This how-to guide was originally published in our Auto Upholstery Forum. … [Read more...] about How to Upholster a Car Seat From Scratch
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