The Hog Ring

Auto Upholstery Community

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Building Brand Awareness for Your Shop

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We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop

Automakers to Give CD Players the Axe

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Last month, we wrote about the disappearance of car ashtrays. Well it looks like CD players may soon be out too. Michael Arbaugh, chief designer for Ford interiors, recently told the Automotive Press Association that eliminating CD players from car interiors will reduce weight, help automakers inch towards stricter fuel economy standards and free up room on the dash for newer … [Read more...] about Automakers to Give CD Players the Axe

Branding Your Work With Custom Labels

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Have you ever seen those tiny airbag tabs that are sewn to the outside panels of car seats? They usually serve as warnings to auto upholstery shops. However, printed tabs – or fabric labels – are capable of so much more. Attaching a label that features your company’s name and/or contact information to tonneau covers, motorcycle seats and other jobs is a great way to brand … [Read more...] about Branding Your Work With Custom Labels