The Hog Ring

Auto Upholstery Community

Better Business

JD’s 2011 Interior Satisfaction Study

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According to JD Power & Associate’s 2011 Interior Quality and Satisfaction Study, more than two-thirds of the problems reported by new car owners reflect dissatisfaction with the design of their vehicles' interior features. While that's unfortunate for automakers and new car owners, it does present interesting opportunities for auto trimmers. Providing solutions to … [Read more...] about JD’s 2011 Interior Satisfaction Study

Trimming Cars in Designer Fabrics

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There’s a growing subculture among auto enthusiasts that could affect the types of materials your trim shop carries. Folks, who have expensive taste, are incorporating high-end designer fabrics in the their vehicles' interiors. Inspired by the look and feel of designer-brand handbags, these people are asking auto trim shops to upholster their cars in Gucci, Fendi, Burberry and … [Read more...] about Trimming Cars in Designer Fabrics

10 Tips to Facebook Market Your Trim Shop

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So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop