Karl Greenberg, a journalist for Marketing Daily, recently described car seats as "the Rodney Dangerfield of consideration points...if it's good, you don't notice it; if it's bad, you won't buy the car, regardless of how great the other features are". For years, perceptions like this kept car interiors and the industries behind them at bay. Because the public was more … [Read more...] about It’s About Time Car Interiors Matter
Industry Trends & Reports
U.S. Convertible Sales Continue to Drop
Late last year Naseem wrote an article titled “Where Have all the Ragtops Gone?” – which called attention to America’s waning interest in convertible cars. Given the recent uptick in car sales, we expected that the demand for topless cars would increase. However, Smart Money Magazine reports that’s not the case at all. In fact, the situation has only gotten worse. … [Read more...] about U.S. Convertible Sales Continue to Drop
Act Now to Protect Your Right to Repair
A recent study has found that American auto repair shops turn away 1.8 million customers and lose $5.8 billion in sales each year because they do not have access to the same technical data and service information that automakers provide to dealerships. By joining the Right to Repair Coalition – which aims to pass the Motor Vehicle Owners' Right to Repair Act – you can help … [Read more...] about Act Now to Protect Your Right to Repair
Haartz Tops JD Power Quality Survey
Haartz Corporation, a global manufacturer of automotive interiors, recently pulled a Michael Phelps in the 2012 J.D. Power & Associates Initial Quality Survey – proving, once again, why it's the go-to company for quality convertible topping material. … [Read more...] about Haartz Tops JD Power Quality Survey
Use of LEDs to Rise in Car Interiors by 2016
According to a recent study, ambient LED lighting will significantly alter the look and feel of car interiors within the next few years – a trend that will affect the work of auto trim shops. … [Read more...] about Use of LEDs to Rise in Car Interiors by 2016
Recent Comments