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Interesting Read

Don’t Just Sell Repairs, Sell Comfort Too

October 24, 2011 by Nadeem

While the rest of the world may not take men with ponytails seriously, Buick does. Which is why its 2012 Verano sedan features headrests that provide comfort and support for drivers who rock the dated look. Useful? My hair is too short to tell. Quirky? Definitely. But it's no gimmick. Buick says that it invested 1,000 hours into developing new headrests and seats because … [Read more...] about Don’t Just Sell Repairs, Sell Comfort Too

Auto Trim and Hydrographic Printing

October 14, 2011 by Nadeem

In the past, auto trimmers used self-adhesive trim kits to enhance the look and feel of plain dashboards. But that’s when flat dashes were the norm and suppliers manufactured one-size-fits-all trim kits in a limited range of colors and designs. Today’s cars feature wrap-around dashboards that are so complex and unique it’s almost impossible for suppliers to mass produce trim … [Read more...] about Auto Trim and Hydrographic Printing

Is Auto Trim a Multidisciplinary Craft?

September 15, 2011 by Nadeem

Innovation and design website Humans Invent recently published an interesting article titled "Crafting the world’s best car interiors". The article is about Bentley and the meticulous detail it infuses into every step of the design process. While that's interesting, it's not the best part of the article. What is - is how Peter Cullum-Kenyon, Bentley’s color and trim manager, … [Read more...] about Is Auto Trim a Multidisciplinary Craft?

Customers Demand Better Interiors

August 27, 2011 by Nadeem

Long gone are the days when people bought cars just because they looked good. The Associated Press has published an interesting article about how the quality of car interiors is playing a bigger role in customers’ buying decisions – leading many automakers to improve their comfort, design and technological sophistication. … [Read more...] about Customers Demand Better Interiors

The Future of Benz Interiors

July 31, 2011 by Nadeem

The folks over at Complex recently took a tour of Mercedes-Benz's design center in Stuttgart, where they learned about some really exciting interior projects that the luxury automaker has in the works. Among them, Mercedes-Benz is planning on trimming its interiors with granite veneers and upholstering its seats in silk, cashmere and fur. … [Read more...] about The Future of Benz Interiors

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