The Hog Ring

Auto Upholstery Community

Auto Trim

Porsche’s New Soft-Hard Top

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Convertibles are available in two kinds, those with folding soft tops and those with retractable hard tops – right? Not any more. The guys over at German Car Forum got their hands on a patent drawing of Porsche’s next generation 911. It shows that Porsche is developing a hybrid top that combines elements of both. … [Read more...] about Porsche’s New Soft-Hard Top

10 Tips to Facebook Market Your Trim Shop

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So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

Interior Plastics Get Moo-re Weird

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I'm waiting for Kia to start trimming its cars in squirrel tails, because the list of things that automakers are using to manufacture their cabins are getting weirder by the day. We've already told you about Toyota's use of sugarcane, Nissan's use of water bottles, Ford's use of recycled jeans pants and Hyundai's use of volcanic rock. Now, the University of Alberta is … [Read more...] about Interior Plastics Get Moo-re Weird

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop