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Ford Seats to Detect Heart Attacks

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Macho Man Randy Savage recently died after suffering a heart attack while driving. He lost control of his car and crashed. Ford Motor Company, however, is taking steps to ensure that tragedies like this don't happen again. By combining their car seats with electrocardiograph (ECG) technology, Ford has created a prototype car seat that can detect heart attacks before they … [Read more...] about Ford Seats to Detect Heart Attacks

Does Your Trim Shop Have a Slogan?

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Does your auto trim shop have a slogan? If not, maybe it should. According to Business News Daily, "[I]f there's a lot of competition in your market, a good slogan could be the thing that separates you from the competition." It helps build brand awareness and communicates what you're all about. Many of our industry suppliers already use slogans. It's mostly independent auto … [Read more...] about Does Your Trim Shop Have a Slogan?

WV Auto Trim Shop Inspires

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WOWK, a local TV news channel in West Virginia, recently aired the inspirational story of Jack Waldron, owner and operator of JW Auto Upholstery. Waldron, who has been in business since 1978, became a paraplegic in '73, after breaking his back in a life-changing car accident. While others in Waldron's position may have wallowed in sorrow, Waldron decided to not allow his … [Read more...] about WV Auto Trim Shop Inspires

The History of the Convertible Cars

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It's only May and many upholstery shops are already knee-deep in convertible tops. Before you find yourself drowning in a pile of worn canvas and rotted tacking strips, why not brush up on the history of the product you'll spend most of the summer stripping and installing? In 2001, Autos.ca published a great article titled "Motoring Memories: The History of the Convertible." … [Read more...] about The History of the Convertible Cars

How to Expand Your Customer Base

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Harry Weimann, auto trim shop owner and Director of Education at WyoTech, published a great article in Hotrod & Restoration today titled "How to Expand Your Customer Base With New Products & Services." In it, he offers some solid advice on how to offer more services and grow your customer base, without overextending yourself or putting off regular customers. … [Read more...] about How to Expand Your Customer Base