The Hog Ring

Auto Upholstery Community

Auto Trim

TQM & Word-of-Mouth Marketing

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Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless.  However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing

The Future of Benz Interiors

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The folks over at Complex recently took a tour of Mercedes-Benz's design center in Stuttgart, where they learned about some really exciting interior projects that the luxury automaker has in the works. Among them, Mercedes-Benz is planning on trimming its interiors with granite veneers and upholstering its seats in silk, cashmere and fur. … [Read more...] about The Future of Benz Interiors

Hyundai to use Volcanic Rock in Interiors

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If you're a regular reader of The Hog Ring, then you know automakers are trimming their interiors in some pretty odd materials these days. Ford is using recycled jeans pants, Toyota is using sugarcane, and Nissan - believe it or not - is using water bottles. Now we can add Hyundai to the list - as Ward's Auto reports the new Accent and Elantra will feature trim made from … [Read more...] about Hyundai to use Volcanic Rock in Interiors

How Automakers Design Interiors

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Auto trimmers know what goes into restoring and custom fabricating a car's interior. But did you ever wonder what an automaker goes through to design it in the first place? Toronto's Metro published an interesting piece today about Mercedes-Benz's development process for the 2012 M-Class SUV's interior cabin. As you'll read, the level of R&D that goes into designing one of … [Read more...] about How Automakers Design Interiors