• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Forum
  • Design Studio
  • Upholstery Jobs
  • Newsletter
  • Sponsors

The Hog Ring

Auto Upholstery Community

  • Facebook
  • Instagram
  • Twitter

The Inspiring Story Behind Al’s Upholstery

August 20, 2015 By Nadeem

Auto Upholstery - The Hog Ring - Al's Upholstery

If you enjoy learning about other auto upholsterers and their shops as much as we do, then you definitely need to watch this video profile of Al’s Upholstery in Albuquerque, New Mexico.

The touching seven-minute clip tells the story of Al Duarte, who immigrated from Mexico to the United States at the age of 15 and quickly took up a job as a helper at Dave’s Auto Upholstery in Albuquerque. There, he dedicated himself to learning all he could about the craft and building a new life for himself.

Eventually, Al opened his own auto upholstery business. However, it didn’t come easy. He invested lots of blood, sweat and tears, and hustled hard — at different times working out of a trailer park, shed and house garage before saving enough money to finally open a retail front.

Looking back at the experience, Al says the hard work was definitely worth it.

“I’m happy today that I went for it. That I did it. It was very scary at the beginning. You just don’t want to fail. Therefore, we worked very hard. And the lesson is if there’s something worth pursuing, something that you really love…that you should go for it,” Al said.

Today, he and his son Adam run Al’s Upholstery — a successful auto upholstery business with a great reputation for quality work and customer satisfaction. Best of all, Al still really loves what he does.

“I feel that I was meant to do upholstery,” Al said. “I love what I do. I love working with my hands. I love being creative. I hope to grow old and still do what I love.”

Indeed, Al’s story and passion for the craft is inspiring. Watch the full video profile below:

To learn more about Al’s Upholstery, visit AlsUpholsteryNM.com and follow them on Facebook. For more profiles, check out The Hog Ring‘s “Shop Profiles” section.

Filed Under: Archive, Shop Profiles Tagged With: Al's Upholstery, Auto Trim, Auto Upholstery, Car Interior

Reader Interactions

Comments

  1. Cesar says

    August 20, 2015 at 2:54 pm

    Congratulations and my Best wishes! You’re really a very tenacious man…I like the inspirative and with a profound meaning expression you said: ‘If you have something worth pursuing, something that you really love…then, you should go for it!
    Cesar

  2. verhaegen dieter says

    August 20, 2015 at 3:12 pm

    Hey Colleague,

    Very inspiring

    Dieter

Primary Sidebar

THR Sponsors

NC Sewing Machines
Miami Corporation - Right Rail Ad 3
  • Keyston Bros
  • Albright's Supply
  • Douglass Interior Products
  • MasterTech Expo 2026
  • OEM+ Banner Ad - The Hog Ring
  • Hyde Leather

THR Favorites

Auto Upholstery - The Hog Ring - Tandy Super Skiver

The $20 Skiving Tool Every Trim Shop Needs

Unwilling to drop big bucks on a leather … [more] about The $20 Skiving Tool Every Trim Shop Needs

Auto Upholstery - Sid Chavers

10 Questions for Trimmer Sid Chavers

Our quest to bring you exclusive interviews … [more] about 10 Questions for Trimmer Sid Chavers

The Hog Ring - Auto Upholstery News - Roy Keith Powell - Drew's Garage

Shop Profile: Roy Powell of Drew’s Garage

Master trimmer and long-time THR contributor … [more] about Shop Profile: Roy Powell of Drew’s Garage

Auto Upholstery - The Hog Ring - Custom Headliner

10 Cool Custom Headliners on Instagram

For many auto upholstery shops, headliner … [more] about 10 Cool Custom Headliners on Instagram

Auto Upholstery - The Hog Ring - Audi Leather

Watch Audi Trim a Leather Interior

Audi has designed and manufactured exquisite … [more] about Watch Audi Trim a Leather Interior

The Hog Ring - Subaru Seat Bolsters Are Failing. Here’s How to Fix Them and Make Money

Subaru Seat Bolsters Are Failing. Here’s How to Fix Them (and Make Money)

Over the last two years, our auto upholstery … [more] about Subaru Seat Bolsters Are Failing. Here’s How to Fix Them (and Make Money)

Categories

Footer

Recent Articles

  • Keyston Bros Drops 10 New Carbon Fiber Vinyl Colors and They Pop
  • Trimmer Michael Andrew Piccolo Dies at 67
  • 2026 SEMA Show Registration Opens May 4
  • Nexus Fastening Co. Introduces Solid Gold Hog Rings for Luxury Cars
  • Everything We Covered in March 2026

Recent Comments

  • Edward Munday on Hidden Mouse Nest? How to Charge for the Extra Dirty Work
  • Jack on Keyston Bros. Acquires DLT Corporation
  • Brodie Smith on Aston Martin Just Introduced a New Convertible DB12
  • THE CAPTAIN on 6 Tips for Turning Callers into Customers
  • Dmei on Star Wars Seat Covers are ‘So Wizard’

Advertise With Us!

We're always looking for companies to collaborate with. Watch this short video about the benefits of sponsorship and then email us to say hi.

Copyright © 2026 · Magazine Pro On Genesis Framework · WordPress · Log in