The Hog Ring

Auto Upholstery Community

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Building Brand Awareness for Your Shop

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We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop

Branding Your Work With Custom Labels

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Have you ever seen those tiny airbag tabs that are sewn to the outside panels of car seats? They usually serve as warnings to auto upholstery shops. However, printed tabs – or fabric labels – are capable of so much more. Attaching a label that features your company’s name and/or contact information to tonneau covers, motorcycle seats and other jobs is a great way to brand … [Read more...] about Branding Your Work With Custom Labels

Celebrating Mothers in Auto Upholstery

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Behind many auto upholstery shops, there is a wife or mother helping to keep things together. Whether they work behind the scenes balancing the books and paying the bills or in the garage operating the sewing machines and fitting seat covers, their contributions and support helps keep our shops operating like well-oiled machines. Today The Hog Ring celebrates mothers and the … [Read more...] about Celebrating Mothers in Auto Upholstery

Photo: The Affordable Company Hotrod

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In the past, we’ve written about the benefits of owning a company show car. But not every auto upholstery shop can afford to invest the time, money and energy needed to get one up to car show standards. One company found a way around this problem – and it’s pretty ingenious. Instead of spending thousands of dollars on a hotrod, Sodablast simply had a graphic of one placed … [Read more...] about Photo: The Affordable Company Hotrod