The Hog Ring

Auto Upholstery Community

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Photo: Nissan’s Water Drop Headliner

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Designed to resemble ripples in a pond, the Nissan Cube's "water drop" headliner goes down as the coolest headliner I’ve ever seen. While the rippled effect goes against my natural trimmer instincts for a wrinkle-free finish, I just can’t get over how unique it looks. My only complaint is the Cube's boring dome light. As the center of attention, you’d think they would have … [Read more...] about Photo: Nissan’s Water Drop Headliner

Shop Profile: Edge Automotive Interiors

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Anyone who thinks that auto upholstery is a dying trade needs to check out Edge Automotive Interiors and meet the 26-year-old trimmer behind it, Stephen Palmer. He's only been in the trade four four years, but his work is that of a seasoned pro. With expert craftsmanship, cutting-edge designs and an impeccable attention to detail, Stephen is quickly making a name for himself … [Read more...] about Shop Profile: Edge Automotive Interiors

Building Brand Awareness for Your Shop

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We’ve all been there before – standing around, scratching our heads, trying to figure out why business is so unusually slow. When suddenly it hits us: "Putting an ad in the paper will bring customers in!" So we contact our local newspapers, pay for an ad and wait. But after a few weeks, the response is merely lukewarm. Fed up with wasting money, we pull the ad and that’s … [Read more...] about Building Brand Awareness for Your Shop

Branding Your Work With Custom Labels

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Have you ever seen those tiny airbag tabs that are sewn to the outside panels of car seats? They usually serve as warnings to auto upholstery shops. However, printed tabs – or fabric labels – are capable of so much more. Attaching a label that features your company’s name and/or contact information to tonneau covers, motorcycle seats and other jobs is a great way to brand … [Read more...] about Branding Your Work With Custom Labels