The Hog Ring

Auto Upholstery Community

Better Business

Trimming Cars in Designer Fabrics

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There’s a growing subculture among auto enthusiasts that could affect the types of materials your trim shop carries. Folks, who have expensive taste, are incorporating high-end designer fabrics in the their vehicles' interiors. Inspired by the look and feel of designer-brand handbags, these people are asking auto trim shops to upholster their cars in Gucci, Fendi, Burberry and … [Read more...] about Trimming Cars in Designer Fabrics

10 Tips to Facebook Market Your Trim Shop

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So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop