According to JD Power & Associate’s 2011 Interior Quality and Satisfaction Study, more than two-thirds of the problems reported by new car owners reflect dissatisfaction with the design of their vehicles' interior features. While that's unfortunate for automakers and new car owners, it does present interesting opportunities for auto trimmers. Providing solutions to … [Read more...] about JD’s 2011 Interior Satisfaction Study
Industry Trends & Reports
Customers Demand Better Interiors
Long gone are the days when people bought cars just because they looked good. The Associated Press has published an interesting article about how the quality of car interiors is playing a bigger role in customers’ buying decisions – leading many automakers to improve their comfort, design and technological sophistication. … [Read more...] about Customers Demand Better Interiors
Are the Yellow Pages Dead?
Many business owners tend to believe so. However, new research shows that the Yellow Pages are still the most trusted source of information on local businesses - off and online. So if you cancelled your ad in the big yellow book, you may want to reconsider. … [Read more...] about Are the Yellow Pages Dead?
RIP – The Front Bench Seat
The Detroit Free Press recently published an interesting article about the approaching demise of the six-passenger sedan. As it stands now, the Chevrolet Impala is the last American sedan to feature a front bench seat. Every other sedan sports two buckets. According to the article, a change in consumer taste and interior innovations are to blame. The Detroit Free Press warns, … [Read more...] about RIP – The Front Bench Seat
The Rising Cost of Leather Hides
Have you noticed the rising cost of leather ? According to Furniture Today, leather suppliers report that their prices have increased anywhere from 10% to 40% since last year. Interestingly, demand hasn't waned. … [Read more...] about The Rising Cost of Leather Hides
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