The Hog Ring

Auto Upholstery Community

Auto Upholstery

10 Tips to Facebook Market Your Trim Shop

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So you set up a Facebook page for your auto upholstery shop – now what? The good news is that you're on the right track. While word-of-mouth is still the preferred method of marketing for small businesses, many are becoming increasingly more reliant on social media. According to a recent study by AT&T, 41% of small businesses have a Facebook page. In 2010, only 27% of … [Read more...] about 10 Tips to Facebook Market Your Trim Shop

Interior Plastics Get Moo-re Weird

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I'm waiting for Kia to start trimming its cars in squirrel tails, because the list of things that automakers are using to manufacture their cabins are getting weirder by the day. We've already told you about Toyota's use of sugarcane, Nissan's use of water bottles, Ford's use of recycled jeans pants and Hyundai's use of volcanic rock. Now, the University of Alberta is … [Read more...] about Interior Plastics Get Moo-re Weird

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop

Auto Trimmers Sharing Lessons

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Wisdom often comes from experience, and a lot of the times those experiences are bad. That’s why when a person, who I consider wise, says “take it from me,” I pay attention. You see, learning the hard way is sometimes the best lesson. Call it a blessing in disguise, but screwing up leaves us with a valuable lesson learned that we won’t soon forget or repeat. In fact, the … [Read more...] about Auto Trimmers Sharing Lessons