The Hog Ring

Auto Upholstery Community

Car Interior

Car Clubs and Shows Can Help Your Shop

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Placing an ad in a local newspaper is a great way to advertise your business – if, for instance, you’re a restaurant owner whose target market is virtually anyone who eats. But if you work in the highly specialized field of auto upholstery, you can’t afford to waste valuable time and money on broad marketing strategies that provide little in return. To be successful, your … [Read more...] about Car Clubs and Shows Can Help Your Shop

Auto Trimmers Sharing Lessons

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Wisdom often comes from experience, and a lot of the times those experiences are bad. That’s why when a person, who I consider wise, says “take it from me,” I pay attention. You see, learning the hard way is sometimes the best lesson. Call it a blessing in disguise, but screwing up leaves us with a valuable lesson learned that we won’t soon forget or repeat. In fact, the … [Read more...] about Auto Trimmers Sharing Lessons

Guarding Your Shop from Natural Disasters

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Suppose your auto trim shop catches fire or a tree falls over and crashes through the roof - are you covered? Hotrod & Restoration recently published a great article about how to protect your shop (and livelihood) from falling victim to a natural disaster. Among the steps they recommend: (1) find alternate storage for your projects and equipment, (2) back up your files … [Read more...] about Guarding Your Shop from Natural Disasters

TQM & Word-of-Mouth Marketing

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Developing and executing a well-planned marketing strategy for your auto upholstery shop can help increase profits and propel it to new levels of success. With so many proven methods available – including fliers, commercials, sponsorships and special promotions – the possibilities are endless.  However, none of these marketing tools will make a difference if your business … [Read more...] about TQM & Word-of-Mouth Marketing

The Future of Benz Interiors

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The folks over at Complex recently took a tour of Mercedes-Benz's design center in Stuttgart, where they learned about some really exciting interior projects that the luxury automaker has in the works. Among them, Mercedes-Benz is planning on trimming its interiors with granite veneers and upholstering its seats in silk, cashmere and fur. … [Read more...] about The Future of Benz Interiors