After a car seat is designed but before it’s ready for mass production, automakers turn to the old tradition of clay modeling to transform their illustration into a three-dimensional prototype. The following two videos take viewers inside Ford Motor Company’s clay-modeling department at its design studio in Cologne, Germany. Watch as their artists create a stunning clay … [Read more...] about Why Ford Uses Clay to Design Car Seats
Auto Upholstery
Photo: Lambretta Sidecar Convertible Top
Italian motor scooter company Lambretta went out of business more than 40 years ago. However, its stylish scooters remain popular to this day with collectors across the globe who restore and customize them. … [Read more...] about Photo: Lambretta Sidecar Convertible Top
Every Day is Earth Day at Haartz
On this Earth Day we’re reminded of the environmental impact that vehicles have on the planet and honor those industry manufacturers and suppliers who take steps beyond what government regulators mandate to ensure a sustainable future for us all. … [Read more...] about Every Day is Earth Day at Haartz
Why Word-of-Mouth Marketing Matters
In a recently published shop profile, Don Kasprzyk of Kasper’s Inside Rides in Waterford, Wisconsin, perfectly summed up the importance of quality work, customer service and word-of-mouth marketing. It's business advice that every auto trimmer should heed — especially now that car show season is upon us. … [Read more...] about Why Word-of-Mouth Marketing Matters
Flashback: The Shift Knob Ashtray
With the exception of some luxury vehicles and optional "smoker's packages," you'd be hard pressed to find any new car equipped with an ashtray. However, things weren't always that way. In fact, for most of automotive history, ashtrays (and lighters) were standard fare in vehicle cabins. Some automakers and aftermarket manufacturers even went to great lengths to come up with … [Read more...] about Flashback: The Shift Knob Ashtray
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