I recently found out that advertising my auto upholstery shop on a park bench would cost about $500 a month. I was so shocked that I didn’t even bother asking how much a traditional billboard would cost. Then I remembered a clever trick that I saw on a trip to Las Vegas last year. Businesses hired box trucks to drive up and down the strip with giant company ads on them. … [Read more...] about Billboard Advertising for Less than $100
Auto Upholstery
Study Finds ‘New Car Smell’ is Toxic
You know that "new car smell" people often rave about? Turns out it's toxic. In fact, most automakers know this and have been silently making changes to their interiors to rid them of the dangerous plastics and chemicals that emit the scent. … [Read more...] about Study Finds ‘New Car Smell’ is Toxic
How Did You Learn Auto Upholstery?
Stories about how individual auto trimmers learned the trade has always intrigued me. It’s one of the last remaining crafts where apprenticeship is essential, so there’s always an interesting story to be told. I’d like to share with you the story of how I learned auto upholstery; and hopefully you’ll share yours in the comments section below. I have a feeling that they’re … [Read more...] about How Did You Learn Auto Upholstery?
ProStitch Wins Comment of the Week
Congratulations to Russell Stare of ProStitch Auto Interiors and Upholstery, Inc for winning The Hog Ring's first ever contest for "Comment of the Week". Russell takes the prize, a top-of-the-line Roadwire seat heater kit! … [Read more...] about ProStitch Wins Comment of the Week
The World’s Most Expensive Car Interior
Apparently Ueli Anliker has never heard the saying: "Less is more". The flamboyant Swiss entrepreneur recently completed the customization of his Mercedes-Benz McLaren SLR. Encrusted in gold and rubies – it features the world's most expensive (and, probably, gaudiest) interior. … [Read more...] about The World’s Most Expensive Car Interior
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