The Hog Ring

Auto Upholstery Community

Car Interior

How to Expand Your Customer Base

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Harry Weimann, auto trim shop owner and Director of Education at WyoTech, published a great article in Hotrod & Restoration today titled "How to Expand Your Customer Base With New Products & Services." In it, he offers some solid advice on how to offer more services and grow your customer base, without overextending yourself or putting off regular customers. … [Read more...] about How to Expand Your Customer Base

Ugly Upholstery: Denim Interiors

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Last year, Fiat debuted a limited-edition 500C designed by Diesel, the brand-name clothing company. Its interior was trimmed in denim fabric, stitched together in bright yellow thread and even featured a fifth pocket - you know, to give it that jeans look. At the time, I scoffed at the idea - as jeans seldom look good on anything but pants (need I remind you of men's denim … [Read more...] about Ugly Upholstery: Denim Interiors

How the Sun Can Ruin Car Upholstery

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Well, it's summer and you know what that means – headliners will fall, leather will crack and upholstery will fade. And, invariably, customers will ask, " Why?" Auto upholsterers, of course, already know the answer to that question. It's the sun. Explaining that to customers, however, can prove quite difficult. Thankfully, The Financial Express does a great job of explaining … [Read more...] about How the Sun Can Ruin Car Upholstery